Zee Digital, the online arm of Zee Group, continues with its phenomenal growth streak into 2020 as it crossed the 150 million users on ComScore in March 2020. According to the latest rankings, there has been a growth of 134% during this financial year, which is the highest among the top media groups in India. Also Read – Twilight actor Gregory Tyree Boyce passes away at the age of 30
Zee Digital stood out among its top competitors, which are Times Internet Group, Network 18 Group, India Today Group and HT Media Group. While the Times Group, Network 18, India Today Group registered a growth of 48 %, 20 %, 56 %, respectively, Zee Digital registered the highest growth of 134%. Also Read – Neetu Kapoor shares a heartbreaking caption along with a perfect family picture with Rishi Kapoor
The remarkable growth of the group is mainly driven by its top websites like Zee Business, India.com, and Zee News, each of which have grown by 160%, 113%, and 75%, respectively. Moreover, the Group’s entertainment website, BollywoodLife.com and tech website, BGR.in also grew by over 100 percent. Also Read – Yeh Rishta Kya Kehlata Hai’s Shivangi Joshi mourns her grandfather’s demise
Rohit Chadda, CEO – Digital Publishing, ZEE Group attributed this growth to data driven approach in the newsrooms. He further stated that the group is now targeting to get the next 100 million users in its fold.
Zee Digital’s entertainment arm, BollywoodLife.com, has been the one stop shop for hot scoops, gossips, exclusive interviews, events and lifestyle updates from the world of Bollywood, Television, South, Hollywood and Web-series. The content is carefully curated by a bunch of passionate entertainment journalists, brimming with ideas to bring the best of the showbiz to the readers.
Earlier in March this year, Zee Digital moved to 3rd place in the News and Information category in terms of unique mobile users in India, and also ranked 4th for overall Unique Users (Desktop & Mobile) in the same category crossing 125 Million unique users as per the January 2020 ComScore report.
Zee Digital comprises of the Digital Publishing and the OTT business of the group. The Digital Publishing business includes websites/apps for 20 brands across 12 languages in various genres like News, Entertainment, Technology, Cricket, Health & Lifestyle and consists of flagship brands like ZeeNews.com, WIONews.com, DNAIndia.com, ZeeBusiness.in, India.com, BollywoodLife.com, BGR.in, TheHealthsite.com, CricketCountry.com etc.